Huda Beauty has officially unveiled Easy Bake Intense Eau de Parfum, a new floral gourmand fragrance inspired by the signature scent of its iconic Easy Bake Loose Powder. And yes, it’s exactly as rich, sweet and dramatic as you’d expect. The fragrance opens with juicy wild cherry before moving into white florals layered with cinnamon bark and creamy caramel milk. It then settles into a warm vanilla bourbon base designed to leave behind what the brand describes as an “all day addictive trail.”
According to Huda Kattan, the goal was to create something bold rather than subtle. “I wanted Easy Bake Fragrance to feel rich, sexy, and intense. Because when it’s truly you, it’s never too much,” she said.
What makes the launch especially interesting is that this wasn’t a quick beauty spin-off. The scent was developed over more than 100 iterations alongside principal perfumer Hamid Merati-Kashani, with a focus on longevity, warmth and projection.
Gourmand perfumes have been dominating fragrance conversations for the last few years, but Easy Bake Intense leans fully into the current appetite for scents that feel edible, comforting and slightly over-the-top in the best way possible. It’s sweet, creamy, warm and designed to be noticed.
The fragrance also taps into a bigger shift happening in beauty right now, where iconic makeup products are becoming lifestyle extensions of themselves. Lip oils are becoming perfumes, skincare scents are turning into candles, and cult beauty products are building entire sensory worlds around themselves.
Easy Bake Intense Eau de Parfum launches exclusively at Sephora Dubai Mall on May 21 before rolling out globally on May 28.
