In a beauty landscape increasingly defined by personalised routines and targeted skincare, SOHL SKIN is taking a refreshingly simple approach: identify what your skin needs, twist, glide and reset.
Born in Dubai, SOHL SKIN is a modern skincare brand built around uncomplicated, effective rituals designed to fit effortlessly into everyday life. At the heart of the brand is its collection of Twist-Stick Facial Masks – four formulas created to target different skin needs, from cleansing and oil control to radiance, nourishment and brightening.
The concept is simple. The formulas are targeted. And the application is designed to make masking feel less like a lengthy beauty ritual and more like an easy skin reset.
Four formulas. Four skin-focused benefits.
The SOHL SKIN collection currently comprises four Twist-Stick Facial Masks, each powered by a considered blend of skincare ingredients.
Green Tea is designed for a refreshing, cleansing boost. Centred around Green Tea Extract, the formula helps leave skin feeling fresh and revitalised — ideal when your complexion needs a little reset.
For skin craving hydration and radiance, Rose combines Rose Flower Extract with nourishing skincare ingredients to help create a softer, more luminous-looking complexion.
Turmeric takes a brightening approach. Powered by Turmeric Root Extract and complemented by ingredients such as Niacinamide, the formula is designed to help improve the appearance of uneven tone and leave skin looking brighter and more refreshed.
Then there is Volcanic Mud, the purifying option in the collection. Created with Volcanic Mud to help target excess oil and impurities, it offers a deeper-feeling cleanse while helping skin appear clearer and more balanced.
Across the collection, ingredients including Niacinamide and Hyaluronic Acid bring additional skincare benefits, helping to support the skin while keeping the experience focused and uncomplicated.
The twist behind the ritual
Where SOHL SKIN particularly stands apart is in its format.
Rather than reaching for a traditional pot or tube, each mask comes in a twist-stick format, allowing the product to be applied directly to the skin with a simple twist-and-glide motion. There is no brush, no mess and no complicated application process.
The result is a facial mask designed around modern routines: quick to apply, easy to use and simple to incorporate into your existing skincare ritual.
And with a suggested application time of up to 20 minutes, SOHL SKIN makes space for a moment of self-care without asking you to completely reorganise your day.
Skincare made for everyone
SOHL SKIN has created the collection with all skin types in mind, with each formula offering a different way to approach your skin on any given day.
Feeling oily? Reach for Volcanic Mud.
Looking a little dull? Turmeric.
Want a dose of radiance and nourishment? Rose.
Need a fresh, cleansing reset? Green Tea.
It is skincare with a straightforward philosophy: your skin changes, so your routine can change with it.
Dubai-born and designed for a global audience, SOHL SKIN reflects a new generation of beauty brands that place convenience, targeted ingredients and considered design at the centre of the experience.
The four Twist-Stick Facial Masks are available to shop online at www.sohlskin.com, or discover the collection in person at NAIL(ED) Boutique, Dubai Hills Mall.
For the latest from SOHL SKIN, follow @sohl.skin on Instagram.
