Few people understand the beauty industry from as many angles as Rosemin Opgenhaffen. Long before launching her own brand, she built a career spanning more than 25 years across luxury fashion, beauty, media and brand strategy, working with names including Gucci, Burberry, Sotheby’s and Juicy Couture before becoming one of the Middle East’s most recognised luxury tastemakers and beauty personalities. Along the way, she has advised global brands, hosted television programmes, moderated industry conversations and cultivated a reputation for making luxury feel both aspirational and accessible.
That wealth of experience eventually led to Rosemin Beauty, a collection of thoughtfully edited essentials developed in Italy with a focus on performance, simplicity and products designed to complement a diverse range of skin tones. Rather than launching an extensive catalogue, Rosemin chose to begin with a concise lineup of multitasking products that reflect the beauty philosophy she has refined throughout her career.
After more than 25 years working across fashion, beauty, media and luxury brands, what made 2026 feel like the right time to launch your own beauty brand?
For years, I had the privilege of helping build and tell the stories of some of the world’s most iconic brands, but deep down I always knew I wanted to create something of my own. After 25 years in the industry, I had a very clear understanding of what women were still searching for and not finding. The timing felt right because I had the experience, the relationships, and most importantly the confidence to translate everything I had learned into a brand with a clear purpose. Rosemin Beauty is the culmination of decades of insight, observation and listening to real women.
You’ve spent years representing some of the world’s biggest beauty and fashion houses. Was there a specific moment when you realised there was a gap in the market that you wanted to fill yourself?
The realisation came from my own experience. Having struggled with cystic acne and pigmentation throughout different stages of my life, I was constantly searching for products that delivered coverage without looking heavy or masking my skin. I also noticed that many women with olive, warm and deeper skin tones were still underserved. There were countless products on the market, but very few that combined intelligent coverage, skincare benefits and effortless application. I wanted to create products that worked with your skin, not against it.
Starting a beauty brand is very different from being a brand ambassador. What has been the biggest learning curve as a founder?
As a founder, you are responsible for every decision from product development and supply chain management to finance, retail partnerships and customer experience. When you’re representing a brand, you’re telling someone else’s story. When you’re building your own, you’re writing every chapter yourself. The biggest lesson has been balancing creativity with commercial realities while never losing sight of the vision.
The beauty industry launches new products constantly. How did you decide what deserved a place in your debut collection and what didn’t?
Great question! I was very disciplined. Every product had to solve a real problem and earn its place. I wasn’t interested in launching dozens of products for the sake of having a large assortment. Our debut collection focuses on essentials that women use every day. If a product didn’t simplify a routine, deliver exceptional performance, or fill a genuine gap in the market, it didn’t make the cut.
What are the three words you hope customers associate with Rosemin Beauty?
Effortless. Intelligent. Empowering!
Everything we create is designed to make women feel confident, polished and beautiful without complication.
What were some of your non-negotiables during the formulation process?
Performance was the first. Products had to work beautifully in real life and in different climates, particularly the Middle East. The second was wearability lightweight textures that feel comfortable on the skin. The third was inclusivity. I wanted shades and formulas that catered to a broader spectrum of skin tones, particularly warm and olive undertones that are often overlooked. We also refused to compromise on quality, which is why we partnered with some of the best manufacturers in Italy and Europe.
Which beauty trend do you think is genuinely changing the industry, and which one do you think is overhyped?
The shift toward skin-first beauty is genuinely transformative. Consumers are becoming more educated and want products that enhance rather than conceal. The future lies in hybrid products that combine skincare and makeup benefits.
What I think is overhyped is the constant cycle of viral trends that encourage consumers to buy products they don’t actually need. Beauty should be personal and timeless, not dictated by a 30-second social media video.
What is one beauty lesson you’ve learned that completely changed the way you approach makeup?
That less is often more. For years, beauty was about covering imperfections. Today, I believe makeup should enhance your natural features and allow your skin to look like skin. The right concealer, beautifully applied, can often do more than a full face of foundation.
Where do you see Rosemin Beauty in the next five years?
I see Rosemin Beauty becoming a globally recognised brand that champions intelligent beauty for women who want performance without excess. We are building thoughtfully and strategically, with expansion across the GCC, the UK, Europe, India and North America. Beyond retail growth, I want Rosemin Beauty to become a trusted community where women feel seen, represented and empowered.
Are there any product categories you’re particularly excited to explore next?
Absolutely. The eye category will always be central to our DNA, but I’m excited about complexion products, bronzing and sculpting innovations, and hybrid skincare-makeup formulas that make everyday beauty easier. Every future launch will follow the same philosophy we’ve had from the beginning: creating elevated essentials that women genuinely need and use.
