In a world where fashion is fast and often races ahead of meaning, Oman-based designer Mrunal Khimji’s latest summer collection invites us to pause, breathe, and admire the quiet poetry of nature. Titled Zuhur—the Arabic word for flowers—the collection celebrates femininity, fluidity, and the enduring elegance of artisanal design.
Zuhur is rooted in the symbolism of blooms, capturing the essence of flowers not only in form but in deeper spirit. Each piece in the collection reflects this essence, paying homage to nature’s most delicate creations and offering garments that are both versatile and graceful. Designed for women who move between time zones, seasons, and moods, Zuhur is more than a collection—it is a wardrobe that moves with you, offering effortless, authentic chic.
Khimji is renowned for her embroidery and craftsmanship, and this collection is no exception. It reveres artisanal skill, with elaborate embroidery, hand-appliquéd motifs, and intricate beadwork spread across fabrics like petals in motion. These tactile details are not merely decorative—they are stories stitched with intention. “Each flower is a story, and so is every stitch in this collection,” says Mrunal Khimji, founder and creative director. “Zuhur is about honouring the small, intricate details—the kind you notice only when you slow down. That’s the essence of our design philosophy.”
Her philosophy extends beyond aesthetics. Mrunal is a vocal advocate for sustainability and slow fashion, consistently challenging the industry’s relentless pace. Her designs are seasonless and soulful, created not to chase trends but to tell stories of heritage, handcraft, and human connection.
With such strong views on sustainability, it is no surprise that inclusivity is a cornerstone of her latest collection. Zuhur features silhouettes that flatter a wide spectrum of body types, ensuring that all women can see themselves reflected in her designs. Her commitment to diversity is nothing new—since her earliest days in fashion, Khimji has championed accessibility and representation.
With Zuhur, Mrunal Khimji offers more than a collection—she offers a moment of stillness, a breath of fresh air, and a reminder that beauty lies in the details that so often go unnoticed.
