Mariam Khawer

Mariam Khawer

The Standout Beauty Discoveries of the Moment

In an industry built on novelty, the products that resonate most are often the ones with substance behind them. A founder solving a problem she experienced herself or a formula designed to simplify rather than complicate. This week's edit celebrates the products proving that thoughtful beauty never goes out of style.

The Rise of Scent Identity

A whiff of incense can transport someone back to childhood. A familiar perfume can bring back memories of a person you haven't seen in years. Few things trigger memory and have the power to pull us into the past as quickly as scent.