There’s something truly special about NOVU Rituals. It’s not just another brand—it’s a heartfelt mission to redefine luxury skincare in the UAE and beyond. Founded by the visionary Mary-Anne Maguire, NOVU Rituals is all about blending beauty with sustainability, and it’s capturing hearts along the way.
NOVU Rituals isn’t just about looking good; it’s about feeling good too. Mary-Anne saw the need for change in an industry dominated by toxic beauty standards, and she decided to do something about it. With a deep commitment to the planet and a passion for promoting self-love, NOVU Rituals was born.
At the heart of NOVU Rituals is a belief in the power of nature and the importance of mindfulness. It’s about more than just skincare; it’s a lifestyle—a conscious choice to embrace beauty in its truest form while honoring the planet we call home.
In a world where consumers are increasingly seeking ethical and eco-conscious options, NOVU Rituals is a breath of fresh air. It’s proof that luxury doesn’t have to come at the expense of our values or the environment.
The NOVU Rituals line currently includes four unique products; cleanser (AED 100), toner (AED 85), glow serum (AED 250), and hydrate cream (AED 225).
Once the initial NOVU Rituals products are purchased, there is no need to throw away the gorgeous bottles as NOVU Rituals provides unique refillable pouches; with the cleanser refill for AED 80, toner refill at AED 68, the glow serum refill at AED 200 and the hydrate cream refill at AED 180.
The refill packaging is 100% recyclable and reusable, designed to require less energy to recycle and use up less space within the recycling process.
For even better savings, customers can benefit from a 30% discount off the original product price when they sign up for the NOVU Ritual monthly refill subscription, available at checkout.
Shop now on their website as well as Namshi, The Edit, and Sukun Wellness, Ras Al Khaimah
