GCC Designers Head to Paris
Brand Booster Show will make its Paris debut at Who’s Next from 5 to 7 September, taking a group of GCC fashion labels to one of Europe’s largest international trade shows.
The regional B2B platform has secured a showroom at the event, where international buyers will be introduced to designers including Emirati-owned label Evada, Remal, By Madawi, By Ahood and Ghada Alomaigan. Several of the participating brands will present their collections to European buyers for the first time.
The Paris showcase follows the postponement of Brand Booster Show’s May GCC edition due to regional tensions. The organisation redirected its efforts towards Who’s Next, giving its designers access to an international network of buyers, retailers and industry partners while maintaining the momentum built around the postponed event.
Brand Booster Show is scheduled to return to the GCC in November for its next regional edition.
When: 5 to 7 September 2026
Where: Who’s Next, Paris
The Event 003 Arrives at Dubai Mall
The Event returns for its third edition on 12 September, moving into Dubai Mall Exhibition Centre and becoming the first event to take place within the new venue.
At the centre of the programme will be a 130-metre runway, billed as the longest in the Middle East. Designers from across the region will present their latest collections before buyers, international media, celebrities and fashion-industry figures.
The runway presentations will be accompanied by exhibitions and immersive brand activations, while a dedicated digital campaign across Dubai Mall will introduce participating designers to its international audience.
Launched in 2025, The Event brings emerging and established designers into the same programme, with previous editions exploring connections between fashion, art, architecture and culture. Its third chapter continues that trajectory on a considerably larger stage.
When: 12 September 2026
Where: Dubai Mall Exhibition Centre, Dubai
Capture a Ras Al Khaimah Stay on Instax
Ras Al Khaimah Tourism Development Authority has extended its Capture Your Moments campaign with Fujifilm Instax and Grand Stores until 15 September.
UAE residents can book summer packages at ten participating hotels, with benefits varying by property. Offers include reduced room rates, upgrades, dining and spa savings, early check-in and late checkout.
Guests who reserve one of the participating hotel packages can also receive 20 per cent off Fujifilm Instax products through Grand Stores and its flagship locations. A campaign raffle will award five Ras Al Khaimah staycations and five Instax WIDE EVO hybrid instant cameras, which can print selected images from the camera or a smartphone gallery.
The campaign forms part of RAK Moments and combines a local getaway with the pleasure of leaving with a physical record of it, whether the itinerary involves a resort stay, desert scenery or time outdoors.
When: Until 15 September 2026
Where: Participating hotels across Ras Al Khaimah
More information: visitrasalkhaimah.com/rak-moments
