From viral global brands finally landing in the region to indie handmade self-care labels, here’s everything currently sitting on our beauty radar.
MiBo Is Bringing Handmade Self-Care Back Into Focus
MiBo is a handcrafted skincare and self-care brand creating made-to-order products using traditional cold and hot process methods.
The brand focuses on small-batch production using pure ingredients and cold-pressed oils suitable for all skin types, with products made to order and customised depending on individual needs. In addition to skincare, MiBo also creates handcrafted décor pieces, paintings, and gifting items, giving the brand a distinctly personal feel that’s increasingly rare in the beauty space.
Their range currently includes melt and pour soaps, handmade cold-processed soaps, lavender eye masks with cooling gel, and olive oil hand wash options, with customisation available for events, gifting, and hospitality orders.
Yudashkin Makes Its Beauty Debut
Fashion house Yudashkin is officially stepping into beauty with the launch of Yudashkin Skincare, a Korean-developed skincare line built around high-performance ingredients and minimalist luxury.
Led by Galina Yudashkina, the collection combines fashion-led aesthetics with science-backed formulas featuring ingredients like PDRN, peptides, caffeine, and hyaluronic acid, all designed to support hydration, skin rejuvenation, and a more luminous complexion.
The brand positions itself around skincare for modern women balancing fast-paced schedules with self-care, approaching beauty less as indulgence and more as an everyday ritual that still feels elevated. The sleek cobalt-blue packaging doesn’t hurt either.
Hindash Expands Its Viral Color Fluid Line
Hindash Cosmetics is expanding its cult-favourite Color Fluid collection with two new shades, Concrete and Sculpt, along with the return of fan favourites Boy Tears and Carve.
For anyone unfamiliar, the ultra-thin pigments are designed to work across eyes, cheeks, and lips, making them particularly appealing for people who prefer multi-use products over carrying around an entire makeup bag.
Concrete, a true matte grey, is probably the most interesting launch of the four. It’s designed to soften and mute brighter tones into cooler, smokier shades, while Sculpt introduces a caramel-brown hue aimed at olive and medium skin tones that often struggle to find the right undertone balance in contour and bronzing products.
The formulas can also be mixed directly into foundation, blush, contour, or lip products, which explains why makeup artists seem particularly obsessed with them.
IT Cosmetics Wants Your Entire Routine in One Product
What if one product could do it all? Meet Do It All Sheer Tint Face Balm – IT Cosmetics’ latest multi-tasking essential designed for effortless, everyday beauty. This 4-in-1 skin-loving balm blurs the line between skincare and makeup, delivering a naturally radiant, “no-makeup” look in seconds. The lightweight, breathable formula melts into skin with sheer, buildable coverage that enhances – not hides – your natural glow.
Powered by a 92% skincare base, it’s infused with collagen peptide, hyaluronic acid, and vitamin E to hydrate, smooth, and visibly improve skin over time. Instantly, complexion looks more even and luminous; over time, skin feels firmer with fine lines visibly softened. With 24-hour hydration and a radiant finish, it’s made for real life: apply with fingertips, layer as you like, and go. No fuss, no mistakes, just healthy, glowing skin.
Youth To The People Introduces Adaptogen Cleanser
Known for its best-selling range of high-performance cleansers, Youth To The People introduces its latest addition: Adaptogen Cleanser, designed to care for skin when it needs it most. Created with sensitive, stressed, and reactive skin in mind, this gentle daily cleanser soothes while it cleanses, helping to support a stronger, more balanced skin barrier. It’s the perfect go-to for those moments when your skin feels overwhelmed, delivering comfort without compromise.
With this launch, Youth To The People completes its cleanser wardrobe, offering targeted solutions for every skin type and every skin mood, whether you’re looking to deeply cleanse, gently reset, or calm and restore. The milky-gel formula transforms into a soft, lightweight foam, leaving skin feeling clean, hydrated, and at ease.
ONE/SIZE Officially Lands in the Middle East
Patrick Starrr’s globally loved beauty brand ONE/SIZE has officially arrived in the Middle East, bringing some of TikTok’s most talked-about products to the region.
The launch includes the On ‘Til Dawn Mattifying Waterproof Setting Spray, which has already built near-legendary status online for its serious staying power, along with the Ultimate Blurring Setting Powder and Oil Sucker Liquid Blotting Paper Spray.
