The Essence of Pure Skincare, In Conversation with the Founders of SAAF Skin
The concept of beauty in the Middle East has always been deeply intertwined with the landscape, defined by ancient rituals that utilize the potent essence of the desert. SAAF, which translates to "pure" in Arabic, is a botanical skincare brand founded by Katral-Nada Hassan and Nabaa Alatrakchi to bring these heritage-led traditions to a global audience through a modern, minimalist lens.