If you are in or around London, a sports fan, or simply someone keeping up with the news, you will know we are in the midst of Wimbledon 2025, the oldest tennis tournament in the world and one of sport’s greatest events.
Steeped in history and tradition, from the all-white dress code for players to the famous strawberries and cream, Wimbledon is as grand as it is historic. While the rules are stricter for those on Centre Court than for spectators in the stands, you’re still expected to dress smartly.

A Few Rules
While there is no strict dress code for general attendees, smart casual is widely expected. If you are seated in the Royal Box, a jacket and tie are required, a well-tailored blazer or suit is essential.
For those in hospitality suites or dining areas, dressing sharply ensures you look like a regular. Smart trousers or chinos, paired with a polo shirt, formal shirt, and blazer, is the standard.
Comfort Is Key
Regardless of which court you are on or which match you are watching, tennis matches can last for hours. It is important to dress with comfort in mind.
Avoid wearing linen trousers, they crease easily and can leave you looking untidy after hours of sitting. You want to look sharp from start to finish.

What Not to Wear
Do not arrive at the All England Lawn Tennis and Croquet Club in flip-flops or heavily branded sportswear. You will not just be mistaken for event staff; you will be doing yourself a disservice.
Wimbledon is more than just a tennis tournament. As the oldest event in the sport, it carries a legacy that deserves respect. Beachwear is strongly discouraged; leave the swim shorts and graphic T-shirts at home.
Trainers with oversized logos, tracksuits, and baseball caps should also be avoided. If you want to complete your look, consider visiting one of London’s renowned barbers to get your hair styled appropriately.
Style Guide
Layer
Weather in London can be unpredictable. Bring a lightweight blazer or knit jumper that complements your outfit and adds polish.
Sunglasses are a must
Go for classic, understated frames that elevate your look while protecting your eyes from the summer sun.
Breathable fabrics
Cotton, linen blends (not full linen), or lightweight wool will keep you cool during long matches without sacrificing style.
Neutral tones win the day
Think creams, navies, beiges, and greys. These colours are timeless, versatile, and reflect the refined tone of Wimbledon.
Wear comfortable but polished footwear
Loafers, brogues, or clean, minimal trainers are perfect. You will be walking and standing a lot, comfort is just as important as appearance.