From ingredient-led formulas to products designed with everyday ease in mind. Here’s what’s new and what’s actually worth your attention.
King Coco
Newly launched in the UAE, King Coco is a home-grown beauty brand founded by Dubai-based sisters Amel and Yasmine Aitouche, built around one very hardworking ingredient: 100% pure king coconut oil. A single-ingredient, efficacious oil delivering natural Weightless repair, it can be used for hair, skin and body, replacing up to ten, everyday bathroom products. Can we get a HELL YEAH?
Derived from a rare golden king coconut found only in Sri Lanka, it is up to three times lighter, allowing it to absorb seamlessly without heaviness or greasy residue. It is paraben and sulphate-free, while naturally rich in fatty acids and vitamins A, C and E, with high levels of potassium and magnesium, King Coco delivers visible nourishment and repair. Non-comedogenic, it’s suitable for both face and body, and can be used by all, including expectant mothers and newborns.
Kosas Lip Pulse
The beauty industry’s obsession with lip plumpers is far from over, but thankfully, formulas are finally getting less terrifying. Kosas has launched its new Lip Pulse Glassy Lip Plumper, and instead of the usual “did I accidentally glue chilli flakes to my mouth?” experience, this one leans into a softer warming-cooling tingle.
Designed to give lips a fuller, glassier look, Lip Pulse sits somewhere between skincare and makeup, which is very on-brand for Kosas. The formula uses a custom plumping complex to boost volume while keeping lips hydrated, smooth and comfortable throughout the day.
The shades are sheer, easy to throw on. Highlights include the baby pink Love Potion, the glossy beige Sixth Sense, and Aura Flare, a clear gloss with iridescent shimmer.
We Are Feel Good Inc. Coconut Sunscreen Lotion
Finding a sunscreen that actually feels good to wear every day is still weirdly difficult. Some are too greasy, some leave a ghostly cast. This SPF50+ sunscreen from Australian brand We Are Feel Good Inc. thankfully avoids all of that.
Lightweight, water-resistant and coconut-scented, the formula melts into the skin without that thick, suffocating finish. Aloe vera and vitamin E keep things hydrated while the broad-spectrum protection does the heavy lifting. Truly a summer essential.
CELLBN Real Kelp Facial Mask
If your skin currently looks like it has emotionally checked out, CELLBN’s Real Kelp Facial Mask might be worth throwing into your rotation. Made from real hand-harvested seaweed from South Korea, the mask is packed with minerals and vitamins designed to calm, hydrate and bring tired skin back from the brink.
What makes it stand out is the actual texture of the mask itself. It clings closely to the skin with an instantly cooling effect that feels particularly satisfying after heat, sun exposure or a long flight.
Eucerin Even Pigment Perfector Dark Circle Illuminating Eye Care
Dark circles meet their match with the Eucerin Even Pigment Perfector Dark Circle Illuminating Eye Care, an impressive eye cream that goes beyond surface-level brightening, targeting hyperpigmentation at its root with Thiamidol, a patented ingredient that actively suppresses excess melanin production. Hyaluronic acid tackles puffiness and plumps fine lines, while oligopeptides shore up the skin’s collagen network for a visibly firmer eye contour.
Light-reflecting pigments deliver an immediate luminosity hit for those mornings when you need results NOW and the cooling metal applicator makes application feel like a daily luxury.
ILIA Beauty
ILIA Beauty, the pioneer in clean beauty, launches Overglaze Hydrating Lip Gloss, a next-generation hydrating gloss that brings together dimensional colour, nourishing skincare benefits and a cushiony long-wear finish. Continuing its mission to create makeup that makes your skin better, ILIA’s newest launch reflects the brand’s commitment to thoughtful formulas and uncompromising performance.
At the core of the Overglaze formula are skin-improving ingredients that deliver clinically proven, 24-hour hydration, leaving lips noticeably fuller and smoother. The product is powered by Fenugreek Seed Extract, a moisture-boosting botanical that nourishes, softens, and helps visibly plump the lips with lasting hydration, and sustainably sourced Seaweed Extract, which works to improve definition and enhance volume.
