Announced by Qatar Calendar as part of Visit Qatar’s “Hala Summer” campaign, the inaugural edition promises three days packed with sneakers, street culture, music, sport and entertainment. Known globally as “The Greatest Sneaker Show on Earth,” Sneaker Con will arrive in Doha for the first time with Red Bull joining as the official entertainment partner and M7 as the official partner.
Spread across more than 7,000 square metres, the event is designed to be more than just a sneaker marketplace. Visitors can explore seven interactive zones, including a Kids Zone, Main Stage, Skater Park, DJ Booth, Basketball Court and graffiti activations, alongside roaming entertainment throughout the venue.
The atmosphere is expected to be lively from start to finish, with daily live DJ sets, beatbox performances, breakdancing, hip-hop showcases and live music performances all part of the line-up. Graffiti artists, mascot parades and roaming performers will add to the festival-style energy, while basketball competitions held in collaboration with the Qatar Basketball Federation will bring a competitive edge to the event.
For sneaker fans and collectors, the marketplace will be one of the biggest attractions. Global, regional and local vendors will showcase rare sneakers, limited-edition drops and streetwear collections, giving visitors the chance to discover exclusive finds all under one roof. Sneaker Con Authenticated will also offer on-site verification services, helping buyers confirm the authenticity of their purchases.
Beyond the shopping and entertainment, Sneaker Con Doha will also host daily panel discussions between 5:40pm and 6:00pm. Industry voices from across the region and beyond will discuss sneaker trends, collecting culture, authentication and the growing influence of the global sneaker market.
Adding even more to the experience, visitors can enjoy vintage car displays and a range of food and beverage kiosks throughout the event.
Entry to Sneaker Con Doha is free with pre-registration through Platinumlist. For those looking for an upgraded experience, a VIP package priced at QAR 500 is also available, offering access for two people to the VIP Lounge, hospitality services and support from a trained personal shopper.
