Samsung Gulf Electronics has unveiled its full 2025 product lineup, highlighting a new generation of AI-powered TVs, home appliances, and smart monitors.
The launch, showcased through the immersive AI Home experience, demonstrated how Samsung’s SmartThings ecosystem connects and enhances daily life with intelligent, energy-efficient innovations.
Next-Gen AI TVs
Samsung’s 2025 TV portfolio features 50 models across 12 series, powered by Vision AI for enhanced picture quality, personalization, and smart control.
- Neo QLED 8K: With the new NQ8 AI Gen3 processor, this flagship model offers real-time AI scene optimization, 8K/4K Upscaling Pro, Auto HDR Remastering, and Quantum Matrix Technology Pro. Sizes now go up to 115 inches.
- OLED S95F and S85: Designed for gamers and movie lovers, the S95F supports 165Hz refresh, G-Sync, and FreeSync Pro. The S85 introduces OLED performance at a more accessible price point with AI-enhanced brightness and detail.
- The Frame Pro: A premium lifestyle TV with 4K wireless transmission via the Wireless One Connect Box, Pantone-validated color, and glare-free matte display. Now also supports the expanded Samsung Art Store, available on Neo QLED and QLED models.
Audio Reinvented
The updated Q Series Soundbars (HW-Q990F, Q930F, Q800F, HW-QS700F) deliver immersive Dolby Atmos audio with Q-Symphony. The new QS700F includes a gyro sensor that auto-adjusts sound based on installation position, maintaining top performance whether wall-mounted or on a stand.
AI-Enhanced Bespoke Appliances
Samsung’s 2025 Bespoke AI appliance range brings smart functionality and design-forward aesthetics into every room:
- AI Refrigerator: Features a 9-inch AI Home display to manage food, schedules, and SmartThings devices. Includes SmartThings Food integration for recipes and food tracking.
- AI Washer & Dryer: With a 7-inch display, AI Wash+, and AI Ecobubble™, these machines tailor wash cycles based on fabric and load, offering powerful, personalized cleaning.
- AI Jet Ultra Vacuum: Delivers up to 400W suction with AI Cleaning Mode that adjusts to floor types and patterns. Real-time SmartThings notifications ensure full connectivity, even while cleaning.
Smart Monitors for Gaming and Productivity
- Odyssey 3D (G90XF): The first glasses-free 3D gaming monitor from Samsung, featuring AI-powered 2D-to-3D conversion, a 165Hz refresh rate, and 4K resolution.
- Smart M9 OLED: Combines the performance of OLED with SmartThings integration and AI-enhanced image and sound quality for seamless work and entertainment.
Unified Control with SmartThings
All products in Samsung’s 2025 lineup are seamlessly connected through SmartThings, providing users with a centralized platform for control, automation, and energy management across their smart home ecosystem.
Samsung’s 2025 lineup redefines what connected living looks like, delivering powerful AI across entertainment, appliances, and displays—all designed to adapt, simplify, and elevate everyday life.
