The iconic Italian eyewear brand Persol, founded in Turin in 1917, has officially arrived in the UAE with the opening of its first standalone boutique at The Galleria Mall in Abu Dhabi. This marks a significant milestone as the brand brings its rich heritage and sleek design philosophy to a discerning Middle Eastern audience.
The Supreme Angle and SS25 Collections
Persol’s UAE debut is accompanied by two striking new collections: The Supreme Angle and SS25. Both lines draw inspiration from the brand’s archives, reinterpreting classic silhouettes with bold, modern twists.
The Supreme Angle Collection showcases Persol’s commitment to technical excellence and timeless design. Featuring solid black and transparent acetate frames in soft neutral tones, the line is defined by slender curves and keyhole bridges. A standout feature is the reimagined 90° Supreme Arrow—an homage to ancient warrior swords—now available in a bold 10mm size.
The SS25 Collection pays tribute to Persol’s racing heritage, with flat brow lines, keyhole bridges, and ultra-oversized pilot-style shades. Featuring Barberini crystal lenses and exaggerated Supreme Arrows, the collection is a celebration of luxury and performance.
A Campaign Rooted in Architectural Elegance
To launch the SS25 collection, the Italian brand unveiled a visually arresting campaign featuring models Chiara Scelsi and Filipe Nieves. Shot in a space designed by Carlo Scarpa, the campaign mirrors Persol’s design ethos—where form meets function in a dance of light and line.
The Abu Dhabi Boutique Experience
Persol’s new boutique in Abu Dhabi offers more than just eyewear—it’s an immersive journey into Italian design. The store’s interior features noble materials, soft forms, and refined details, including a Franco Albini lamp that anchors the space with its rational elegance.
Visitors can enjoy a personalised experience, including, a display case showcasing handcrafted eyewear, a full optical services, including eye exams and tailored consultations, and a curated selection of Persol’s latest collections and original acetate designs
Developed by the Architecture & Store Design team at EssilorLuxottica in collaboration with Persol, the boutique reflects the brand’s dedication to craftsmanship, culture, and—above all—customer experience.
