The Georgian label, founded by self-taught designer George Keburia, has always played with exaggerated femininity, sculptural silhouettes and unexpected references. For SS27, that language became decidedly preppy, but with the usual KEBURIA twist.
Rugby shirts were tied around waists, knee-high socks appeared throughout the collection and military influences returned, creating a strange collision between school uniform, country club and parade ground.
The standout pieces came in tapestry, including shift dresses and skirts decorated with horse and mallard motifs, adding a deliberately eccentric, almost storybook quality to the collection.
It was this clash of references that made the show feel distinctly KEBURIA. Nothing was allowed to remain quite what it first appeared to be.
The familiar language of prep was exaggerated, twisted and turned into something more theatrical, while structured tailoring and feminine silhouettes kept the collection grounded in the designer’s distinctive approach.
Rather than treating classic British dressing with reverence, KEBURIA seemed to ask a more interesting question: what happens when you take the rules of the establishment and have a little fun breaking them?
For SS27, the answer involved rugby shirts, military tailoring, tapestry animals and a healthy disregard for behaving properly.
