So good they named it twice. The UK’s most awarded and celebrity-loved sandwich brand, Sandwich Sandwich, is officially heading to the UAE.
The cult favourite from Bristol is set to open its first-ever international franchise in Dubai, bringing with it the sandwiches that have taken Britain by storm.
Known for its generous fillings, bold flavours, and seriously good ingredients, Sandwich Sandwich has become a national obsession in the UK.
With queues out the door, viral TikToks, and rave reviews from foodies and celebrities alike, the brand has completely redefined the humble sandwich — and now, Dubai’s food lovers are about to get a taste.
The Sandwich Everyone’s Talking About
Founded in Bristol by the Kleiner family, Sandwich Sandwich quickly built a reputation for game-changing sandwiches and next-level flavour.
Dubai’s menu will feature the brand’s most iconic sandwiches, including the Southern Fried Chicken, the Rare Roast Beef, and the Posh Fish Sandwich — all fan favourites in the UK.
And if you’ve got a sweet tooth, brace yourself: their Triple Oreo Cheesecake, Biscoff Cheesecake, and the classic Soft Boiled Scotch Egg are all making the journey too.
A Cult Favourite Goes Global
Voted ‘Restaurant of the Year 2023’ and ‘Best Independent Sandwich Retailer 2025’ in the UK, Sandwich Sandwich is widely recognised as the UK’s most awarded sandwich brand.
The exact Dubai launch location will be announced soon, with plenty of surprises in the pipeline.
Locals can expect queues, hype, and mouth-watering sandwiches that are worth the wait.
Follow @sandwichsandwichuae on Instagram for updates, sneak peeks, and launch details.
