MMI’s Launches Cheers United
The city’s social fabric often finds its strength in the collective and MMI’s latest initiative, Cheers United, is a testament to that spirit of communal support. Launched this April, the program acts as a bridge between Dubai’s residents and over 50 of its most beloved homegrown and international venues. By utilising the MMI Cheers Club App, guests can unlock a selection of experiences that range from sunset drinks at beach clubs to long lunches at city staples.
What makes this particularly compelling is the structured weekly dining concept, which offers a rotating schedule of value-driven evenings. From Mondays at La Mezcaleria to Fridays at CLAP, the initiative features drinks starting at AED 29 alongside reduced bar bites, encouraging a steady return to the city’s dining rooms and lounges throughout the week. Beyond these daily highlights, the app provides significant incentives at a variety of destinations, including 25% off à la carte dining at the likes of Bussola and Amazonico, or 30% off at Treehouse. As Group CEO Tyrone Reid notes, the effort is rooted in making the city’s world-class hospitality more accessible, fostering a renewed sense of discovery for both new hidden gems and long-standing favourites.
Inventshop Camps at OliOli®
OliOli® in Dubai is inviting families to explore more ways to play, create and stay engaged with extended Inventshop Camps and a special membership offer. Due to continued demand, its drop-off Inventshop Camps for children aged 3+ will run as long as KHDA online learning remains in effect, offering hands-on experiences that blend art, engineering and imaginative thinking, with flexible daily and weekly rates starting from AED 290. Alongside this, OliOli® is offering 20% off 3-month memberships until 31st May, giving families unlimited weekday or all-week access to its interactive galleries, including the new “Kids At Work” exhibition, plus added perks such as extended playtime and discounts across cafes, camps and birthday programs, reinforcing its mission to deliver meaningful, curiosity-led learning through play.
Saba Plant-Based Introduces A Lighter Approach to Gut Health
Local wellness pioneer Saba Plant-Based is expanding its probiotic portfolio with the launch of Dubai’s first locally made Water Kefir. This new addition offers a crisp, dairy-free alternative to traditional kefir, designed to be lighter on the stomach while maintaining a high concentration of live probiotics. Unlike the brand’s original coconut-based kefir, this water-based version features a subtly sweet and tangy profile, reminiscent of a fruity soda, making it an ideal refreshment as the warmer months approach.
Handcrafted in small batches, the Water Kefir is available in two vibrant flavours: Blue Spirulina with Lemon Mint and Dragon Fruit, Strawberry with a hint of Lemon. Beyond its refreshing taste, the drink is formulated to support immune health, hydration and nutrient absorption. Alongside this launch, the brand has also introduced Apple Cider Vinegar shots infused with cardamom and ginger, further cementing its role as a household name in the region’s organic sector. Both the Water Kefir (AED 15-16) and the ACV shots (AED 10-11) are now available on the Saba Plant-Based website and at major UAE retailers, including Spinneys, Waitrose and Kibsons.
Jones Community Markets: A Weekend for Homegrown Craft
Jones the Grocer is deepening its ties to the local creative scene with the launch of Jones Community Markets at its Al Manara location. Following a heartfelt open call to regional businesses, the brand is transforming its space into a vibrant hub where artisans and entrepreneurs can showcase their craft. Starting this Sunday, April 19, the market will run for four consecutive weeks, offering a thoughtful curation of brands spanning homeware, wellness, fashion and pet care.
The atmosphere is intentionally relaxed and family-friendly, with complimentary activities for children to enjoy while parents explore the various stalls. For those looking to make a morning of it, the venue is also hosting an “All You Can Eat Breakfast” for AED 89, available from 8 am to 11:30 am. It serves as a gentle way to wind down the weekend while supporting the community that has been part of the Jones journey for the last 16 years.
When: Sundays (April 19, April 26, May 3 and May 10)
Time: 9 am to 3 pm
Where: Jones the Grocer, Al Manara, Sheikh Zayed Road
Hydration with Purpose: Ourwatr x Keeta UAE
Homegrown startup Ourwatr has partnered with on-demand delivery platform Keeta UAE to expand its free mineral water programme. Sourced from the natural underground springs of Dibba, Ourwatr is built on the belief that hydration should give back, for every bottle distributed, a portion is directed toward community initiatives in partnership with the Beit Al Khair Society.
This strategic partnership allows Keeta to provide the essential resources needed to scale the reach of this impactful initiative. By supporting local SME ecosystems, the collaboration ensures that premium, locally bottled water bearing the Emirates Quality Mark (EQM) reaches a broader audience across key neighbourhoods in Dubai. It is a thoughtful example of how modern platforms can align growth with community-first priorities, turning a simple bottle of water into a vehicle for sustained local support.
Bellaplage Partners with Six Hounds
Dubai-born beachwear brand Bellaplage has announced a month-long collaboration with Six Hounds and Co to support animal rescue efforts across the UAE. Throughout April, the brand has pledged to donate 50% of all online sales to aid in the care, treatment and rehabilitation of abandoned animals. This initiative addresses the rising pressure on privately owned shelters, which often rely heavily on community support to manage an increasing number of rescue cases and urgent medical needs.
By transforming everyday purchases into direct financial support, founders Marilyne Morin and Natalia Huber aim to use their platform to make a tangible difference in the lives of animals undergoing long-term recovery. Six Hounds and Co, which is CSR-licensed and MOCCAE-registered, provides a home-like environment for these animals, some of whom require intensive, years-long rehabilitation before they can be rehomed.
