Following a successful soft launch in November, the opening reinforces BoConcept’s renewed commitment to contemporary Danish design and long term growth in the region under its new ownership.
Founded in Denmark in 1952, BoConcept is internationally recognised for its contemporary furniture and interior solutions, grounded in Danish design principles of craftsmanship, functionality and timeless aesthetics. Today, the brand operates in more than 60 countries and has maintained a presence in the Middle East for over two decades, serving design led homeowners, architects and interior professionals across the region.
The new Dubai Hills Mall showroom has been conceived as both a retail destination and a design focused space. Visitors are guided through a curated selection of living, dining and home office collections, with pieces designed in collaboration with internationally renowned creatives including Karim Rashid, Oki Sato of nendo, Morten Georgsen and Helena Christensen. Dedicated zones throughout the showroom highlight BoConcept’s strength in modularity, customisation and interior styling, allowing clients to visualise flexible solutions tailored to modern living.
The official opening brought together members of the regional design, architecture, real estate and creative communities for an evening that reflected BoConcept’s contemporary positioning and growing relevance within the UAE design landscape.
Speaking at the opening, Jesper Christensen, Director of BoConcept EMEA, said: “This showroom represents an important step forward for BoConcept in the region. With new ownership and a renewed focus on growth, Dubai Hills Mall provides the ideal platform to present our design philosophy to an audience that values quality, flexibility and contemporary living.”
Julia Fadeeva, Managing Director of BoConcept UAE, added: “At the heart of this new chapter is our team and the level of service we offer. The Dubai Hills Mall showroom is designed to support design minded individuals and interior designers alike, providing personalised guidance, technical knowledge and flexible solutions that allow every project to be approached with confidence and creativity.”
With the official opening now complete, the Dubai Hills Mall flagship sets the tone for BoConcept’s next phase in the UAE, reinforcing its commitment to thoughtful design, service excellence and sustainable, long term growth in the region.
