In recent months, you may have noticed a drop in the frenzy that once surrounded Dubai chocolate — the luxurious, gold-wrapped confection that became a social media sensation.

From TikTok taste tests to Instagram-worthy unboxings, this decadent treat was once the hottest item on the internet.

But the question now lingering in the minds of chocolate lovers and trend-watchers alike is: is the viral chocolate Dubai done yet?

To answer that, we need to dive into what made Dubai chocolate a global phenomenon in the first place. Its appeal wasn’t just in the rich, silky texture or the premium ingredients, but in the opulence it represented.

Hailing from one of the world’s most glamorous cities, Dubai chocolate quickly gained traction as a luxury status symbol, often gifted or flaunted in influencer circles.

But like all viral trends, the buzz around Dubai chocolate has begun to wane. The once-endless streams of unboxing videos and review reels are now fewer and far between.

Google Trends data shows a noticeable dip in searches for “Dubai chocolate” compared to its peak in late 2023. Many wonder whether the trend has finally fizzled out.

Yet, while the initial hype may be over, the demand for premium chocolate from Dubai hasn’t disappeared. High-end chocolatiers in the UAE continue to innovate with exquisite flavours and presentations.

And while the gold-foil frenzy might be quieting down, the market for gourmet chocolate remains strong, especially among discerning buyers looking for unique gifts or unforgettable souvenirs.

So, is the viral chocolate Dubai done yet? In terms of mass-market virality, perhaps. But as a luxurious treat and an emblem of Middle Eastern opulence, it’s still very much alive — just no longer trending on your For You page.

The Verdict: Dubai Chocolate

Viral moments come and go, but true quality stands the test of time. Dubai chocolate may not be dominating your feed, but its legacy in the world of gourmet indulgence is far from over.

5 Places to Buy Dubai Chocolate Right Now

If you’re in Dubai and still craving a taste of the city’s finest confections, here are five standout spots to buy premium Dubai chocolate:

Fix Dessert Chocolatier – Known for creating the viral “gold bar” chocolate that took over TikTok, Fix continues to offer indulgent, customisable chocolate creations with luxe presentation.

Chocoart UAE – A favourite for personalised and artistic chocolates, Chocoart blends bold flavours with Instagram-worthy aesthetics, making them a go-to for events and gifting.

Chocovana – Specialising in handcrafted chocolates with fusion flavours, Chocovana offers elegant packaging and rich, premium ingredients that elevate the Dubai chocolate experience.

Chunk Bakehouse – This homegrown gem in Dubai is known for its chunky, decadent chocolate bakes that cater to dessert lovers looking for something bold and indulgent.

Hadoota Masreya – While primarily an Egyptian restaurant, this spot has gained unexpected fame for its viral chocolate creations that combine Arabic nostalgia with indulgent flavours.