Aston Martin Just Unveiled Q London
Q London is a new flagship at 14 Berkeley Square, placing the marque at the heart of one of London’s most prestigious luxury destinations.
Spanning 587 square metres across two floors, the space is conceived as something more intimate than a traditional dealership – part private members’ club, part design studio, and part hospitality destination. Portland stone, bronze-clad arches, timber, limestone and glass create a refined setting for the marque’s latest models.
At its centre is Q by Aston Martin, the brand’s bespoke personalisation service. Clients can explore an extraordinary range of colours, leathers, materials, stitching and finishes, supported by a library of more than 500 physical samples.
Technology completes the experience. A vast eight-metre-wide digital configurator allows customers to visualise their specifications in near full size, bringing Aston Martin’s design possibilities vividly to life.
The opening also marked the global debut of the new DBX GT, an SUV that brings together luxury craftsmanship, comfort and performance — an apt introduction to a space devoted to the art of the exceptional.
Operated by H.R. Owen, Q London will open to customers on 5 October 2026, establishing a new Mayfair destination where an Aston Martin is not simply chosen, but meticulously made personal.
