Utravel, a leading travel agency in the GCC, has launched Jovial Travels, a new B2C subsidiary focused on creating bespoke luxury holidays. This move caters to the growing demand for personalised, high-end experiences among travellers in the region.
With over 20 years of expertise, Utravel’s new brand brings together innovation and cultural insight to offer travellers exclusive access to luxury resorts, private villas, and customised itineraries.
Initially spotlighting destinations like the Maldives, Jovial Travels aims to turn ordinary trips into unforgettable experiences tailored to each traveler’s unique preferences.

Vinoli Obeysekara, Head of Sales at Utravel, shared, “Today’s travellers want experiences that reflect their individuality. Jovial Travels combines our deep knowledge of the region with a fresh, client-focused approach to set a new benchmark in luxury travel.”
Through exclusive partnerships with world-class resorts, Jovial Travels offers unparalleled luxury, along with 24/7 personalised support from a dedicated team of travel designers who ensure every trip is seamless from start to finish. Whether it’s a private island escape or a cultural retreat, the company guarantees unforgettable, personalised journeys.
The launch of Jovial Travels marks a significant step for Utravel in shaping the future of high-end travel, combining bespoke luxury with regional expertise to meet the needs of discerning travelers across the GCC.
For more information, visit Jovial Travels.
