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The Resilient: Paola El Sitt

In the world of entrepreneurship, there’s one remarkable individual who embodies resilience like no other: Paola. Known for her remarkable ability to blend big dreams with practicality, she brings a fresh perspective to business, resilience, and personal growth. Her journey is nothing short of captivating, and we’ve been eagerly awaiting every step of it.

Take, for instance, her latest venture, JOI (Joy of Living) – a cloud kitchen brand slated to launch in the summer of 2024. Inspired by Saudi Arabia’s forward-looking vision and the uplifting “Quality of Life” program, JOI reflects Paola’s deep commitment to making a positive impact. Fueled by the unwavering support of her Saudi audience, JOI promises to deliver delicious, health-conscious meals that meet the highest standards.

Then there’s MP Perfumes, her perfume brand set to debut in the Middle Eastern market later this year. Despite early challenges, MP Perfumes has quickly become synonymous with elegance and allure. Partnering with top retailers like C&F in Lebanon, Paola’s fragrances have captivated hearts and noses alike, marking her as a force to be reckoned with in the industry.

But Paola’s journey didn’t start with these ventures. It began in her teenage years, fueled by a desire for independence and a yearning to leave a meaningful mark on the world. As she explored different sectors, she gained invaluable experience and clarity about her purpose. And through it all, she learned that failure is not the end, but rather a stepping stone on the path to success.

One of the toughest challenges Paola faced was leaving everything behind in Lebanon amidst crisis and starting anew in the UAE. It was a journey marked by self-reflection and growth, but it ultimately made her stronger and more resilient.

Today, Paola navigates the ups and downs of entrepreneurship with grace and determination. She’s not afraid to dream big, but she also knows the importance of practicality and sustainability. And as she looks to the future, her goal remains clear: to leave behind a legacy of empowerment and inspiration.

In Paola, we see more than just a businesswoman – we see a testament to the power of resilience, perseverance, and passion. She’s proof that no matter what life throws your way, you can overcome it with courage and determination.

She is…The Resilient.