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TAG Heuer Unveils its New Collection For Ramadan: Celebrating Arabic Culture

Time is not just a commodity but a powerful force, acknowledged with deep respect by TAG Heuer. Honouring the rich heritage and customs of Arabia, TAG Heuer introduces its latest campaign dedicated to Ramadan. Inspired by the lunar phases, these watches not only mark the present but also symbolize the unstoppable passage of time. They embody movement, reaffirming TAG Heuer’s reputation for precision timekeeping.

Set against breathtaking landscapes reminiscent of the region’s beauty, these watches take on a vibrant energy. It’s more than just acknowledging time; it’s a tribute to the cultural richness of this sacred month.

In the new Moonlight campaign, the Carrera collection pays homage to Ramadan’s spirit while maintaining its own legacy. Combining tradition with elegance, style, and substance, the TAG Heuer Carrera Date 36mm epitomizes feminine refinement within the Carrera range. Its ergonomic design is infused with Arabian flair, illuminated by the radiant glow of the Ramadan moon.

Joining the collection is the TAG Heuer Carrera Chronograph, unveiled during LVMH Watch Week 2024. With hues of teal and orange, it evokes the landscapes of Ramadan nights while honouring TAG Heuer’s prestigious motorsport heritage. Presented on a black alligator leather strap secured with a stainless-steel folding clasp, this modern piece is steeped in history.

These TAG Heuer timepieces represent craftsmanship, heritage, and innovation, reminding us to treasure meaningful moments and embrace the essence of Ramadan with sophistication and style.