In a world inundated with chemicals and pollutants, finding a skincare regimen that not only nurtures your skin but also champions environmental sustainability can feel like an impossible task. Enter &SOM, a homegrown men’s skincare brand that is revolutionising the industry by merging powerful natural ingredients with a commitment to positive environmental impact.
Rooted in the United Arab Emirates, &SOM has burst onto the scene, offering men a cleaner alternative for high-performance skincare. Their formulations boast an impressive 99.5% natural ingredients list, featuring an array of powerhouse components like beet, olives, shea butter, and decaffeinated coffee beans. These ingredients aren’t just there for show; they’re specifically tailored to address the unique needs of men’s skin, delivering a range of anti-aging benefits that leave faces looking and feeling rejuvenated.
But &SOM’s commitment to excellence doesn’t stop at ingredient quality. From the moment raw materials are sourced to the final packaging touches, the brand actively strives to minimise its environmental footprint. Key ingredients are upcycled, utilising components that would otherwise go to waste, such as caffeine extracted from decaffeinated coffee beans. Their packaging is equally eco-conscious, opting for bioplastic tubes derived from sugarcane and sourcing materials from FSC-regulated forests. Even their inks and preservatives are carefully chosen to minimise harm to the planet.
&SOM’s range includes Anti-Aging Serum (AED 143), Ultimate Moisturiser (AED 143), and Active Charcoal Face Scrub (AED 130), with plans underway to expand its product line.
The brand is available in select salons and available to order online at www.andsomskin.com
