Dubai’s most renowned beach club is set to embark on an exciting new journey as it officially relocates to the luxurious ‘La Vie’ property in JBR, with the grand unveiling scheduled for the fourth quarter of 2023, ushering in a thrilling new chapter in the brand’s enduring partnership with Dubai Holding.
The forthcoming iteration of CoveBeach promises to redefine the beach club experience in the area, offering an upscale Food and Beverage (F&B) selection and a unique lineup of lifestyle activities.
Guests can anticipate an indoor/outdoor restaurant providing an elegant dining experience, as well as plush cabanas and sun loungers surrounding a pristine pool and dotting the sandy shores. A sprawling deck area will house the brand-new rosé lounge and purpose-built DJ booth right on the beach.
Devoted fans will be pleased to know that CoveBeach’s current programming will continue at its new home, including its award-winning Ladies’ Day, Industry Day, Unplugged, NXT Friday, Rendezvous, and Garden of Cove activations. These activities will now take place directly on the beach, elevated to match the prestige of the new location. With an increased emphasis on live music, CoveBeach will showcase top talent from around the world on its new stage.
Adel Ghazzawi, co-owner, CoveBeach, comments on the exciting relocation: “This strategic move to La Vie, JBR represents an exciting new chapter for CoveBeach and its loyal clientele. We are thrilled to continue our partnership with Dubai Holding and look forward to providing a new dimension to beach club experiences. The new location will not only allow us to expand our offerings and create even more unforgettable memories. While we are relocating, the commitment to our world-class lifestyle brand and service remains unwavering.”
The transition to La Vie will unfold in two phases, with the first phase slated for completion by the end of 2023. The second phase, anticipated in the summer of 2024, will see the introduction of additional amenities, including a beachfront pool. CoveBeach’s dedicated staff will also make the seamless transition to the new venue, ensuring a consistent and exceptional experience for visitors while the membership program remains unchanged.
Having firmly established itself as one of Dubai’s premier beach clubs, hosting over 1.5 million guests over its nine-year journey, CoveBeach occupies a special place in the hearts of both residents and tourists worldwide. Renowned for its all-encompassing offerings, which span programming, entertainment, luxury, culture, and F&B, the brand continues to innovate, evolve, and set the benchmark for excellence in beach club hospitality.
CoveBeach will remain fully operational at Caesars Palace until its eagerly awaited relocation to La Vie, JBR in the fourth quarter of 2023. This move promises to be a transformational moment for CoveBeach and the beach club scene in Dubai, marking a new era of opulence and unforgettable moments on the pristine shores of JBR.
