ETRO’s SS25 Collection is a Celebration of the Creative Process

ETRO’s Spring/Summer 2025 collection embodies the Italian luxury brand’s dedication to creativity, emphasising the journey of design over the final result. This season, Creative Director Marco De Vincenzo draws inspiration from the Mediterranean basin, infusing the collection with vibrant colours and fluid silhouettes that capture the essence of exploration.

Set against a backdrop of imposing metal and concrete agave plants, the runway became a visual metaphor for the process of creation.

Transparencies, symbolic patterns, and jewel-like embellishments added layers of meaning, while the harmonious, immersive sounds of Daniela Pes provided the perfect soundtrack for this creative journey. ETRO’s SS25 collection is a testament to the beauty found in the process of discovery, where tradition meets modernity in a dance of art and fashion.

The collection featured a unique blend of aesthetics, where chance and precision merge seamlessly.

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