Born Outside Italy is shaking up the Dubai fashion scene.
The are respecting Italian heritage while reimagining it for the modern, comfort-conscious consumer.
Their ethos? Challenge the norm, prioritise comfort, and never compromise on style.
Craftsmanship Meets Innovation
Born Outside Italy is bringing craftsmanship back to the core of luxury fashion. For the founders, Alfredo Bandini and Daniel Pe, making beautiful shoes wasn’t enough—they wanted them to feel incredible too.
Born Outside Italy listened to customers’ frustrations about stylish shoes made from substandard materials that are uncomfortable to wear.
The solution? They turned to Italy—the gold standard of luxury footwear. Collaborating with artisans from the regions of Marche and Veneto, renowned for their cobblers and small-batch production, they blended modern design with traditional craftsmanship.
The result? Trainers that are not only fashionable but also supremely comfortable.
The Secret to Their Comfort
What makes Born Outside Italy stand out in a crowded luxury trainer market is their meticulous attention to detail, particularly in their choice of materials. Every element of their shoes is carefully chosen for comfort, durability, and quality.
Their trainers are crafted from premium Italian leathers, prized for their softness and flexibility, allowing the shoe to mould perfectly to the wearer’s foot. This goes beyond luxury for its own sake—it’s about creating footwear that feels as though it was custom-made for you. The custom thermoplastic rubber sole is another innovation, designed to be soft, flexible, and shock-absorbent, offering all-day comfort.
While firmly rooted in Italian craftsmanship, Born Outside Italy’s designs are anything but conventional. The brand blends luxury with streetwear, offering an dynamic mix of materials, colours, and styles that celebrate individuality.
The signature hexnut sole and carefully chosen materials prove the brand’s mission: to create timeless luxury that can be worn every day.
With two more trainer launches planned for late this year, including an exciting collaboration with a regional streetwear brand, Born Outside Italy is just beginning it’s journey.
