APUJAN showcased its ‘Mirror, Keys, and Drink Me’ collection at London Fashion Week SS25 on 16th September.
Inspired by fantasy literature, including Alice in Wonderland, the collection reflected modern society’s blurred boundaries between reality and virtuality. With oversized accessories, mini mannequins, and intricate motifs like rabbits, keys, and chess pieces, the designs evoke a whimsical and surreal world.
The collection features advanced fabric techniques combining Eastern and Western styles, retro and futuristic elements, and symbolic prints. Collaborating with literary figures and DJ ‘So Lonely’, the show will include original music and live performances, with celebrities and media from around the world attending. NIKE sponsors the footwear, while Japanese stylist Takuya leads hair design.
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