Etro’s new Fall/Winter 24-25 campaign takes us on a captivating journey, where the worlds of myth and fashion collide. Inspired by the rich atmospheres of Homeric legends, the campaign brings to life the ancient traditions of Greek theatre, all set against the stunning backdrop of the Messina Strait—home to Etro’s creative director, Marco De Vincenzo.
In a dreamy blend of reality and fantasy, Etro’s wandering explorers find themselves aboard a boat drifting into the tranquil port of Capo Peloro, a picturesque fishing village on the northern tip of Sicily.
Surrounded by natural beauty—from clear waters to rugged rock formations—these navigators land in an unknown world., De Vincenzo captures the essence of discovery, describing it as “a journey without a map, where chance decides, and chance encounters become decisive.”
The collection itself is a perfect reflection of Etro’s timeless elegance, where classic designs are reimagined with a modern twist. Rich colours, fluid lines, and cosy knits come together with fabrics that are both protective and luxurious. The pieces are brought to life with shiny foils, intricate jacquard patterns, and the iconic Paisley designs that are synonymous with the Etro brand.
